True Colours 2024: A nation for blood donation

Give blood and share that winning feeling

There’s nothing like that feeling of knowing you’ve made a difference. When your generosity has an impact and your donation could save up to three lives. It’s all in the act of giving blood.

Lifeblood needs more than 1.7 million donations every year to meet the demand for blood and blood products, and you can help us reach our goal by booking a donation. Give blood before 8 September and flex your donor status with a limited-edition bandage designed by Olympian and Indigenous artist, Brad Hore.

Not a donor yet? Take this quiz to see if you can donate.

illustration of a person riding a bicycle, in the basket is a red blood droplet
One blood donation is needed every 18 seconds.
illustration of three people standing together and one is holding a red blood droplet
1 in 3 Aussies will need blood or blood products in their lifetime, only 1 in 30 donates.
illustration of two people standing next to a large yellow droplet icon
Can’t donate blood? Donate plasma, which can be used in 18 different life-giving ways.
artist brad hore and his bandage design

Meet the artist: Brad Hore

Brad Hore is a two-time Olympian, motivational speaker, Indigenous Olympic advisor, Indigenous artist and First Nations Capability Diversity, People and Culture Advisor for the Australian Sports Commission. Art wasn’t something Brad was always interested in, but when COVID-19 hit and his mental health struggled, art became a way to provide a precision-type focus and connect to Country. Today, Brad’s digital and canvas artworks can be found in government sporting bodies, universities, on apparel and uniforms, in businesses and countless peoples’ homes.

“This artwork honours the 60 known Indigenous athletes who have encouraged mob and community to give back and believe in something bigger. It also represents those coming to give blood to those who need the support of others; the transfer and gift of life itself. It’s the dedication, honour and heart that inspires us to do more and give more. With the support of community behind us, we are capable of anything, including saving the lives of others.”

Be part of a life-saving team

Rally a crew of like-minded people and create your very own blood donation group with Lifeblood Teams or join an existing group and give together.

Donate as a group

photos of four people cheering and weaing the brad hore design bandage around their elbows

Share a picture of your bandage on Instagram to win our stunning giveaway bundle by Brad Hore.

photo of the brad hore design

You’ve flexed the bright and bold bandage on your arm and wish you could have more of Brad’s incredible artwork in your life? We’ve got you. Join our competition following the instructions below to win a limited-edition tote bag, bandana and signed print by Brad Hore.

To be in the running to win:

  • Post a photo to your Instagram account showing off your post-donation artist-designed bandage.
  • The photo shouldn’t show needles or blood (they can make people a bit squeamish!).
  • Tag our official Instagram account @lifebloodau in the image and use the hashtag #lifebloodau
  • You must be following @lifebloodau to enter.
  • One winner will be selected and will be sent a limited-edition tote bag, bandana and signed print.
  • We’ll notify the winner via private message on Instagram and share your pic to our account.
  • Competition opens Monday 29 July to 8 September.
  • T&Cs can be found here.

Take a look back at our previous campaigns